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ECOLOGICAL PRODUCTS
Low environmental impact digital textile printing for more sustainable fashion
It is among the most polluting sectors overall, unsustainable in many ways, both environmental and social. From the disposal of overproduction to working conditions in garment factories, from pollution caused by plants to water consumption, fashion has many ambiguous facets. Especially when we talk about fast fashion, characterized by low quality and low prices because the real costs are passed on to the environment and workers. To reduce the impact and improve the sustainability of the sector, technology is a powerful ally and an approach that embraces innovation and research can bring good results.
Especially in the case of Digital Creations, with the right skills, the transition towards a more sustainable textile sector must be encouraged.
The new machines in fact allow for improvement in two fundamental aspects: on the one hand, they reduce the water consumption needed for fabric printing and on the other, they shorten the supply chain, concentrating different steps in the same place, within the same tool.
Less water in the printing process
The numbers resulting from a water smart printing process, which reduces water consumption almost to zero, would allow a saving of five thousand liters of water for every thousand linear meters of fabric compared to standard digital printing processes. Considering the enormous quantities in the fashion sector, it is clear that the environmental benefit is very high.
This saving also translates into economic terms. A company that prints, in fact, not only has to bear the cost of the water consumed, but also that of purifying the wastewater, which normally has an even greater impact on the production process. But if there is no water, this cost does not have to be borne.
The new technology allows several steps of the printing process to be concentrated in a single machine, without wasting energy or consuming resources by sending the fabric to different places to be processed. In this way, logistics are streamlined and fewer emissions are also produced.
This simplification allows for greater efficiency and profitability even on small quantities and for this reason opens up potential linked to the production and purchasing model. In this way, following the trends of the sector, we are moving more and more rapidly towards on-demand fashion that is also economically and productively sustainable.
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